THE WORKS - Services

We Are What Works employs practical marketing tactics to meet your objectives. The first step for most modern businesses is to secure an online search presence so it easy for customers to find your products and services. From there, the appropriate marketing mix will vary from business to business, aligning with your specific market, goals, and resources.

We sit down with you to understand your unique situation, and then work with you to customize a marketing plan specific to your business. Our specialties include:

Social Media Strategy & Management

Social Media is a powerful business tool—when done right. Social profiles for business with the best intentions may actually create a negative impression without proper execution. But done well, social media will build customer loyalty and create opportunities for word of mouth advertising—the best advertising you can't buy!

We Are What Works is here to ensure your social media journey is properly mapped out to highlight your best attractions while avoiding the tourist traps along the way. WAWW digs deep to identify the intersection of your business goals and your customer needs to customize your strategy. You'll gain best practices to maximize results for your business—not merely repurposed general guidelines that would leave you awash in a sea of businesses with a social checkmark.

This means we will only recommend services that will positively impact your business. Social media needs integrity, and as such, so does your social media agency. From initial assessment of your social marketing position to ongoing management of your online relationships, We Are What Works for that very reason.

E-mail Marketing

Let us handle your email marketing campaign, and you'll enjoy the most professional results while reclaiming time to dedicate to your business operations. We Are What Works will collaborate with you on the content of your email, then we take care of the rest, including:

E-mail Design & Layout—template-based or custom HTML
List Management—adding new contacts, removing undeliverable or do-not-mail contacts
Reporting—Open rates, click-throughs, industry benchmarking

We work with email marketing leader Constant Contact for volume pricing and pass the savings on to you. Contact us to get started!

Coupon Promotions

Coupons have always played a role in the consumer decision process. In today's economy, coupon promotions are even more effective in influencing where buyers will spend their precious money. We're pretty sure you already knew that much—but have you considered how the delivery method for distributing those coupons can transform a 5% redemption rate to a 99% redemption rate of the same offer?

Our sales team is able to deliver your message to 98% of your market with a 2-3 minute, uninterrupted presentation about your product and impulse commitment to repeat business—and at a lower cost to you than any other coupon promotion you've tried!

We Are What Works will guide you through the process of selecting compelling offers to get new customers in the door and existing customers coming more often. From there, we'll take care of all the marketing details and you can just focus on taking care of your growing customer base. Offering a coupon for fundraisers additionally shows goodwill and commitment to the community in which your customers live. With this model, customers who support your business also support their community.

Personal Selling

The most effective form of advertising is still personal selling. We Are What Works provides a field sales team to promote your business one-on-one, with the consumer's undivided attention focused on your offer. We simply need your product to promote! Contact us today to schedule a time to discuss the details and we'll get the ball rolling!

Community Outreach & Fundraising

Grow your business by supporting local youth organizations, and everyone wins! We Are What Works creates coupon cards filled with category-exclusive local deals that are then sold to local households by youth organizations to fund their cause. Your business is recognized as a community advocate, and donators have a vested incentive to patronize sponsors like yourself.

Organizations love this type of fundraiser because donors receive great value for their gift with no need to make multiple trips delivering orders—and there is no out-of-pocket investment required from the organization!

Local Search

We know how to game the system, if that's what you really want to do. But our recommendations focus us on search engine optimization methods endorsed by major search engines. This means our work and your investment will be sustained through refactoring by search engines designed to clean up "snake oil" SEO practices.

In addition to completing a general checklist of tactics every business should implement, We Are What Works assesses your individual business to identify individual opportunities to boost your online presence. Let's get to work!

Baseline Local Business Online Presence

Step One for business success is the ability for potential customers to find you. Whether or not you have a website, you must establish your business online to be included in local search results. This is the one situation where We Are What Works recommends the same package for all businesses as a minimum marketing effort.

Our Local Business Online Presence Package includes:

Official registration with the three major local search tools, plus two industry-relevant service listing sites
Detailed descriptions of your business specialties on each of the search tools
Three monthly summary reports of local search results and associated online traffic
Optional registration with Foursquare, including Specials campaign set up
Website SEO Assessment if applicable

Web Design & Development

Whether you need a quick website refresh or a custom web-based application, We Are What Works will help you refine your requirements into a manageable solution to fit your needs and budget.

Our goal is to act in your best interest. This means consulting and services you can trust.